MCR debuts at Sicur 2024 to drive the sector forward with the innovation of its brands

The Spanish tech wholesaler MCR Debuts in this contest, that is being held in Ifema Madrid, with an open and interactive space to exchange ideas and generate opportunities with the brands it represents.

The edition 2024 marks the wholesaler's first participation MCR In Sicur, with its Division specialized in electronic security solutions (HERSELF), To Display, up to the 1 March in Ifema Madrid (Pavilion 10 – Booth E07), the latest solutions from its brands and position itself as a benchmark in this sector.

This is what he points out to Digital Security Enrique Hernandez, B2B Director at MCR: "We came to Sicur with great prospects and we are confident that the call will be very good in terms of attendance, as it is being so far. We want to convey to our customers that we are also in the security business and that this makes us more global within the ecosystem we have in IT and AV".

The MCR booth not only houses the security solutions and equipment of the manufacturers it represents, rather, it offers a meeting point for integrators and customers to learn first-hand about the latest innovation in the digital security environment through demonstrations and presentations.

"The MCR Differential -Hernandez stresses- is that it has a Highly specialized engineering team for every business, so that no integrator or client feels alone in the development of their projects. We offer you a guarantee, Quality and proximity, with a value proposition and innovation from all our manufacturers".

The MCR booth hosts security solutions and equipment from manufacturers such as Asus, Aten, AxxonSoft, Bosch, Commend, Dahua, H3C, Hanwha Vision, Huawei, Identiv, Intel, Netatmo, NeuralLabs, Qnap, Salicru, Samsung, TP-Link, Ulefone, Videologic, Western Digital, WP & XPR.

In this sense, from the wholesaler will enhance the networking together with manufacturers in order to promote the exchange of synergies with professionals thanks to a wide range of Customized Solutions for Vertical Markets.

"Our presence in Sicur has a twofold objective," Hernández emphasizes. On the one hand, empower our partners with tools that increase their customers' productivity, and, on the other hand, Offer solutions from the best manufacturers that provide a seamless security experience for all types of verticals, responding to the most demanding projects".

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