MCR2023 Security Tour

In this first event on electronic security that it has carried out to cover the main Spanish geographical areas, MCR highlighted what it can contribute to this sector. And it has done so accompanied by its partners Bosch, Dahua Technology And PPDS – Professional Display Solutions (Philips)

The tour organized by MCR throughout the month of October has served to make attendees aware, Innovative video surveillance solutions, analytic, Cctv, Video wall and public address system of the participating partners.

The division of Electronic Security of the national wholesaler of new technologies and information technology MCR has concluded its MCR2023 Security Tour. A route that has had stops in five key cities (Bilbao, Barcelona, Madrid, Seville and Alicante) and in which complete Bosch solutions have been presented, Dahua Technology and PPDS – Professional Display Solutions (Philips).

MCR2023 Security Tour

"Our balance is very positive, taking into account that it is the first event of these characteristics of Electronic Security that we have held to cover the main geographical areas of our country. It is one more grain that we contribute on this path of continuing in a business in which we want to demonstrate the capabilities that MCR can contribute to a sector such as electronic security. Hence, the combination of the value of the manufacturers who have accompanied us has been fundamental to support our figure as a wholesaler capable of offering comprehensive solutions, helping customers also in the technical part, logistics and finance", Designates Enrique Hernandez, MCR B2B Director.

The wholesaler has organized these work and networking days, showcasing a wide range of complete solutions from participating brands, providing added value to the distributor ,in order to meet your needs at different levels of security and projects.

This tour started on 3 in Bilbao and ended last 26 in Alicante. It has had great support and participation from customers from Murcia and Valencia (the latter city in which the MCR Electronic Security division has its delegation).

"Thanks to MCR2023 Security Tour, we have had the opportunity to show all our potential and, especially, the ability we have to offer a wide range of services. We still have a long way to go to show the market everything we can really contribute", Explains Francisco Javier Rodriguez, presales security engineer at MCR SE.

MCR2023 Security Tour

Adaptable and end-to-end solutions

Dahua Technology has shown throughout the tour all the advantages of its video search engine AcuPick which stands out for its concept of integrating front-end and back-end intelligence. Thanks to its advanced algorithm of deep learning, integrates front-end IP cameras and network video recorders (Nvr) back-end, thus achieving more accurate search results through comprehensive AI analysis.

Also, has unveiled the functionalities of its centralized management system Dss Professional, while attendees were able to discover some of the solutions from its extensive catalogue of video surveillance cameras, especially the systems Full-color Duo and TiOC Duo.

MCR2023 Security Tour Madrid

Support has also been seen, both technical and commercial, What DH Partner App provides customers with. A tour with which they wanted to achieve direct interaction with attendees through intuitive demos, creating endless possibilities for innovation and integration with other technologies, achieving avant-garde situations.

For its part, Bosch has exhibited its latest innovations in public address and voice evacuation systems according to EN54 standard, as well as solutions for commercial audio. In public address system and voice evacuation, The system has been shown Praesensa with advanced IP connection, which is based on an intelligent power allocation concept with built-in redundancies. Sets a new industry standard for medium to large size applications.

MCR2023 Security Tour Madrid PPDS

The goal achieved for Bosch was to meet MCR customers focused on different verticals, as industrial facilities, Hospitals & Retail. "It has been very pleasant to share with MCR and its clients this tour of five cities in Spain. We have been able to talk to installers about the needs of the market in evacuation systems and commercial sound", says José Antonio Botana, Sales Manager for the brand's public address and voice evacuation systems.

Regarding PPDS – Professional Display Solutions (Philips), Eduardo Belinchón, The company's Iberia sales manager highlights how motivating MCR2023 Security Tour has been. "We have learned in depth about a very interesting business vertical where we provide the integrator with products and solutions that complement the 360º development of their projects.

During the tour we have presented our Video Wall Solutions with 49, 55 and 65 inches, highlighting the model with a 4K resolution and a bezel of 0,88, 1,7 And 3,5 Mm, ideal for control centres and adapted to the requirements of each project".

MCR2023 Security Tour Madrid


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By • 2 Nov, 2023
• Section: Alarms, Systems control, MAIN HIGHLIGHT, Events, Video surveillance