Axis Open starts its events in EMEA in Madrid with the support of the security industry

Madrid has successfully started the first technological and security event Axis Open that will tour EMEA, which has been attended by more than four hundred professionals who have been able to meet, in an environment of collaboration and opportunities, innovation in solutions and strategies to address future challenges and create a safer and more sustainable world.

Focused on collaboration, Learning and networking, Axis Open, "An event that seeks Revolutionizing the concept of security, Protection and operational efficiency" Organized by the manufacturer of network video systems Axis Communications, in collaboration with Genetec And Milestone and other technology partners, has premiered in Madrid its ambitious tour of numerous cities in EMEA, with the support of more than four hundred professionals.

Integrators, distributors and consultants Spain and Portugal went yesterday to Kinépolis City of Image in Madrid to learn about the innovative concept of Open around security trends, protection, Technology and operational efficiency around Plenary sessions and round tables of Open Mind; the space of networking and business opportunities Open Learn, and the area of Presentations and demos of products of Eighteen partners In Open Zone.

Axis Open Madrid has had the participation of leading experts from Axis, As Bruno Azula, sales manager for Spain and Portugal, And Matthew Scomegna, regional director Southern Europe, who hosted the sessions, Round tables and debates of the day.

In addition, The event also featured the inspiring talk of the athlete Gemma Mengual, A world reference in synchronized swimming, Around the importance of trust and innovation, core values at Axis.

Under the motto Open, the basis of our DNA, Crucial issues in technology and security have been analyzed, such as ethics in the supply chain, Essential to ensure quality and trust at all levels.

Cybersecurity, sustainability and AI

Manuel Mendez And Ricardo Marranita, distributor account manager product growth manager of Axis, have shared their knowledge and experience on how to maintain high reliability solutions in a challenging environment, paying special attention to quality, sustainability and cybersecurity.

In this sense, cybersecurity has occupied a prominent place in the debates and presentations that have taken place during Axis Open Madrid, analyzing the Growing cyber threats What security infrastructures face and how companies can harden their systems to protect against malicious attacks. These experts have also shared Strategies and best practices to ensure systems integrity and data privacy in an increasingly digitized and connected world.

The Sustainability and its importance in the security sector has also focused all the presentations, Debates, as well as the latest developments of solutions and products, and how to move towards best practices in companies' business plans, as well as contributing to Reduce energy consumption, Minimize waste and promote Resource efficiency.

The importance of Artificial Intelligence Technology (The) In the field of security has been another of the topics that has been addressed in depth during the event, as it is transforming operations more efficiently and effectively, thanks to the Early threat detection, Intelligent real-time data analysis and the automation of critical tasks, among others.

During Axis Open Madrid, Attendees have seen how AI has become an essential tool to ensure a safer environment and adapt to constantly evolving threats, integrating into security systems to improve decision-making, increase efficiency and Optimize emergency response.

In the exhibition area, attendees have also been able to know the latest solutions and products of Genetec and Milestone, as well as technological partners of the Swedish manufacturer such as 2N, Allied Telesis, Alphanet Solutions, Briefcam, Dorlet, Herta, Infinity Neural, Innovate, Senstar, Vaelsys, Vaxtor and Videologic, together with wholesalers and distributors such as ADI, Ingram Micro, TD Synnex and Wesco/Anixter.

In addition, In this exhibition space, demos and different use cases structured by themes have been made., As protection, Security and digitalization, with the integration of Axis network video solutions.

As Bruno Azula has pointed out, sales manager for Spain and Portugal of Axis, "Open Madrid has not simply been an event, but an opportunity to immerse yourself in the exciting world of technology and security, Connect with industry leaders and explore new solutions that will lead to a smarter future, Safe and sustainable. Through three areas of work designed to foster understanding, Conversation and the creation of new business opportunities, This day has become a unique experience".

This new concept of event will also pass until the end of this year in London, Paris, Tel Aviv, Oslo and Helsinki and will continue for 2024 (more details on Digital Security).

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