Axis opens its eighth EMEA Experience Center in Madrid

In this space, Axis incorporates a new concept of Experience Center focused on security, Operability, Training and design to deliver a tailored, use-case-based experience.

Axis Communications has opened in Madrid a new Experience Center (AEC). This is the eighth to open in EMEA and the number 29 globally, Creating a new concept that places operability at the center, Customer training and project design, and incorporating use cases for a more realistic experience tailored to customer needs.

This space has been designed to offer customers and partners the possibility to know and experience the most advanced innovations and security solutions, reaffirming Axis' commitment to raising safety standards not only in Madrid, but also throughout the Iberian Peninsula.

During the inauguration, Bruno Azula, sales manager of Iberia, has emphasised the importance of offering customers the possibility to try, through physical product exhibitions and interactive demonstrations, the ability of technologies to deliver optimal security outcomes.

This includes advanced surveillance systems with functions such as audio analysis., intruder detection, Automated access control systems and data analysis tools that enable the best decisions to be made.

The solutions present in the Experience Center show the evolution experienced in the security industry and the adaptation of Axis to adapt to new environments, evolving with its solutions through innovation and technology.

In this space are also present the technological integrator partners with their analytical and VMS solutions that are completed together with Axis products.

At this point, Project design and customer training are two of its differential features. The new Experience Center has a specific area for consulting and project design adapted to different customer requirements and based on real use cases, and a space dedicated to training. Both are fundamental pillars for a successful implementation of Axis solutions and an improvement of your business performance.

For its part, Verena Rathjen, Vice President EMEA, And Matteo Scomegna, Director for Southern Europe, have fulfilled the company's goal of reaching revenues of one billion euros for 2028 and leading the industry, through the expansion of its services towards data analysis and consulting, and the pursuit of operational excellence.

“As a global company present in more than 50 Countries, We are committed to continue evolving to provide differential experiences to our customers and design security projects adapted to their needs and at the forefront of the sector. The opening of this Experience Center is a sign of our commitment to strengthen our presence in Spain and continue building a solid trajectory in this market”, point out Verena and Matteo.

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