Hanwha Techwin details video surveillance market trends

Uri Guterman, head of product & marketing of Hanwha Techwin Europe, analyzes the main trends in video surveillance that will be seen this year, with special emphasis on technologies such as artificial intelligence, applications built into cameras and the cloud.

The security industry cannot look at what we will experience in the present. 2022 without first recognizing the importance of 2021: a year that changed every aspect of our daily lives, including how we socialize, Work, we communicate and collaborate.

The world has begun to emerge from an unprecedented global pandemic; organizations across industries have re-valued every aspect of their business, from how they interact with their customers to how they manage their workforce and how they reach the market.

This new landscape has also created new types of security challenges.. Employees, customers and partners are increasingly working from remote locations, sharing and collaborating through different online networks, which can make data vulnerable to theft. Since sites are controlled remotely, new public health and safety guidelines govern the operation of companies.

Here are some of the main trends and an assessment of the impact they will have on the industry throughout the year. 2022.

AI and analytics built into the cameras

The proliferation of data and analytics are decisive factors in business decision making. Surveillance and security solutions increasingly integrate analytics into the camera itself to deliver data that can drive intelligent protection and monitoring.

The role played by in-camera analytics will continue to expand significantly in 2022 and in the coming years, as customers combine embedded applications and AI for better monitoring and search efficiency.

One industry report predicts that the total global integrated computing infrastructure will be worth more than 800.000 millions of dollars in 2028. The use of AI (integrated into the camera, especially with analytics based on deep learning algorithms (deep learning), will form a key element in a variety of 'smart surveillance' applications.

These applications include object detection and classification, as well as the collection of attributes in the form of metadata, all while reducing latency and system bandwidth requirements and enabling real-time data collection and situation monitoring.

AI and embedded applications will continue to improve the efficiency and effectiveness of networked video surveillance systems, applying the analysis (Objects, prowling, line crossing and virtual areas, Detection, Etc.) to monitor each type of area or situation.

With their use they use in vertical sectors, users can perform 'preventive screening' and rely less on reactive monitoring, improving safety and efficiency.

Intelligent surveillance systems

Thanks to this integration, VISION-based video surveillance systems with AI will go from being simple monitoring devices to forming comprehensive solutions that can be applied in all vertical industries and market sectors.

What drives all of this is AI technology integrated with systems at all levels., a trend that is expected to experience unprecedented growth. In fact, some industry analysts estimate that the global market for surveillance and security based on this technology will reach the 4.460 millions of dollars in 2023.

Data generated by solutions that use AI-powered cameras as vision sensors creates meaningful business intelligence to help organizations better understand their customers and operations.

Thermal and body temperature detection cameras installed at the entrances of public spaces and lobbies use AI algorithms in the chamber itself to avoid non-human heat sources and reduce the frequency of false alarms..

Cloud-based solutions use people counting algorithms to help store owners evaluate sales or plant design strategies or heat maps to measure and avoid long checkout queues and thus increase customer satisfaction..

Applications and benefits similar to traffic management or smart parking systems can be employed, logistics and distribution, or medical care for the supervision of critical areas. Companies can automate their security tactics, with the appropriate response already planned and ready to implement.

Rise of the business model as a service

'Video surveillance as a service', 'access control as a service' are terms that are increasingly heard in the security industry. But, What do they actually mean and what are the benefits of this type of business model??

With the evolution and greater maturity of cloud-based services, video surveillance system manufacturers can now become providers of 'solutions as services'.

Installers and integrators of video surveillance systems can now offer solutions to their customers through cloud-based platforms and then extend this model to all areas of their business..

The global market for public cloud application services will become a multi-billion dollar industry In 2022. Businesses can reap many benefits from packaging applications, infrastructure and business processes in a combined 'as-a-service' offering (Aas).

Can react promptly to rapidly changing market conditions, get to market faster with new products and services, and maximize the benefits of advanced analytics to improve operations with significant insights, all of which helps create a unique competitive advantage.

With these models, organizations can customize solutions based on their needs, instead of relying on 'out-of-the-box' offers. An 'aaS' approach offers scalability and cost-effectiveness, reducing capital expenditure by offering services under an operating expense framework, with services provided by subscription.

The application of the 'aaS' principles to video surveillance results in the so-called 'VsaaS' (video as a service), enabling users to adopt cloud-based recording. This eliminates the need to use on-site servers and allows organizations to deploy systems quickly., no need for complex and time-consuming network configurations.

Cameras and all devices can be monitored centrally and many network and system processes can be automated.

Focus on the responsible and ethical use of technology

As Organizations Embrace Digitalization, the ability to manage operations remotely and gain better insight through the data generated by systems delivers greater value. For many companies this has constituted, no more, no less, than a transformation.

However, as your operations are increasingly conducted over the Internet, are managed remotely and depend on the cloud, organizations must implement robust cybersecurity strategies to protect the data that is so valuable to them.

Like this, according to Interpol, cases of cyberattacks have increased dramatically during the pandemic, or through phishing, online scams and malware, as distributed denials of service (DDoS).

As a result, organisations are becoming increasingly aware of their data protection responsibilities, with measures such as the General Data Protection Regulation (GDPR), and look for vendors and partners who don't just understand data privacy rules related to surveillance, but they can also help ensure that your data is kept safe at all times.

While it is an initiative that comes from the United States, the National Defense Authorization Act (NDAA) still important for many European companies. There is also concern for national security outside this country and europe's governments are showing clear signs of hardening their stance..

Starting from this, manufacturers competing in certain types of contracts, especially in the government sector or related to international trade, must comply with these regulations in all their operations and product lines in order to enjoy new business opportunities.

Technology integration will continue

Network technology and IoT have already been widely adopted, but they will continue to venture into the security camera market, which will allow new advances in HD video transmission, even on mobile devices.

These technologies will expand potential applications for audio and video analytics and AI in an increasingly connected world.. At a broader level, there is a massive increase in digital transformation in general, and key technologies driving this change, including IoT and networking, as well as cloud computing, smart data and artificial intelligence.

IoT is expected to enjoy a positive impact from developments in networking technology, especially in terms of bandwidth and latency. Adding advanced network technology to cameras supports real-time remote video surveillance, expanded use of mobile applications and legacy network management.

The Internet of Things with artificial intelligence (AIoT) offers an almost unlimited variety of potential opportunities, from open and integrated systems and platforms to greater device connectivity.

During the present 2022 we will assist the continuous development of technologies, like AI, to give greater value to users, which in turn will create new business opportunities for installers and integrators. As this technology becomes increasingly integrated into cameras, its benefits will reach a much wider audience transforming the security market.

Uri Guterman

Head of product & marketing of Hanwha Techwin Europe

 

 

 

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