Ifema Madrid adds an intelligent system for in-person fairs to its security protocols

la plataforma wizzie data platform (WDP) of Wizzie Analytics, composed of NTT, has been deployed for the first time in Ifema Madrid for for space analysis, management of capacity and behavior of attendees.

On the occasion of the recent celebration of Feature 2021, the International Tourism Fair, Ifema Madrid has added to its security protocols an innovative intelligent space analytics system to control the flow of people and capacity management in real time, in each of the pavilions that hosted the event.

This new system has been developed by Wizzie Analytics and integrated by NTT, technology services company, and has been presented for the first time at an in-person fair, in this case Fitur 2021.

This return to in-person events would not have been possible without having the appropriate technological tools for the venues to adapt to the new scenario.. Ifema Madrid has incorporated this technology, taking the step to the so-called smart venue the smart enclosure, ensuring visitor safety, as well as opening new applications for the safe management of fairs.

Innovation and technology

Among the security protocols that Ifema Madrid has established for Fitur 2021 (ventilation systems that allow all the air in the pavilion to be renewed in just twenty minutes, PCR tests at origin and test fast on site…) There is also everything related to the organization of the flow of attendees and their mobility..

Ifema Madrid has launched the platform Wizzie Data Platform (WDP), developed by Wizzie Analytics, to manage the flows of people movements within the premises, both the professional team of the organization and the visitors, using various modules of the platform for geopositioning, detection of hot spots of concentration of people and behavioral patterns.

Wizzie Data Platform allows you to monitor all attendees at the event, thanks to the ingestion of information from the Ifema Madrid capacity control system and its Wi-Fi system deployed throughout the venue, as well as knowing the capacity in all spaces and movement flows in real time, which are represented as dynamic heat maps.

This not only allows compliance with the regulations and defined anti-COVID control measures., but it is of great help to the security personnel of the venue when it comes to acting in the event of any unforeseen event..

Artificial intelligence and scalability

Due to its open architecture, It is a highly scalable solution that allows processing a large volume of data. Taking into account that they have been used 44.000 m2 and an estimated assistance of about 100.000 visitors (between professionals and the general public).

Another important element of this solution is the use of artificial intelligence, which allows the system to be able to learn and detect behavioral patterns, in addition to issuing alerts and being proactive in the event of any incident.

Other additional functionalities include the preparation of personalized historical reports., through which it is possible to analyze what happened in the event in detail, and evaluate which measures work and possible improvements.