Mobotix explains its new corporate strategy in its National Partner Conference 2017

More than fifty business partners have come in Madrid to learn about the manufacturer's corporate strategy and the new network video surveillance solutions that will be presented shortly.

Titled 'TraditionTrasitionTomorrow', Mobotix has brought together more than fifty partners from all over Spain in its traditional National Partner Conference in its Madrid offices, focused on its new corporate strategy, the solutions that will soon be presented to the market and the importance of cybersecurity for video surveillance, after recently holding its global call (more data in Digital Security).

Alfredo Gutierrez, business development manager for Iberia at Mobotix, He was in charge of opening this day with the analysis of trends in the video surveillance sector and explaining the changes that are being made in the company to take advantage of the new opportunities offered by the market.

"Our new corporate strategy is focused on seeking change to have more opportunities, in looking for those needs of our customers that are still unmet and letting them know that we are prepared to face them," Gutiérrez stressed. That change involves IoT solutions beyond security and value-added solutions where we can make a difference against our competitors".

Specifically,, The executive of the Spanish subsidiary stressed that the most significant changes are based on working intensively with partners; To offer end-to-end solutions of "strong German quality"; Expand global sales presence, Marketing and Company Training, as well as in offering solutions, not only video surveillance, but all those that can be adapted to the needs of various vertical markets.

Gutierrez said that "from Mobotix , We are open to integration, and will count on its partners more than ever to offer top-quality solutions that meet the needs of customers. To do this, we are going to communicate very fluidly with our channel and that they can give the right message to the end customer".

Subsequently, Lucas San Jose, Mobotix technical project engineer, explained the novelties that have recently been presented in the market, as well as those solutions will be seen soon, with special prominence in the new Mx6 platform, MxThinClient and in the MxBell App.

"In the product area," San José stressed- We try to focus on what the outside world demands of us, so we have improved the processes to integrate feedback from distributors and partners. In addition, The pace of development has also increased and we have added new versions, add-ons and the new Mobotix App".

Cybersecurity and the importance of taking action against potential cyberattacks, were other topics that were discussed in this conference. "For 2020 There will be two hundred billion smart devices on the planet, and in the IP world there are several associated risks that must be fought. At Mobotix we are aware of this danger and we take action against it, which gives us added value compared to our competitors, as we are the only manufacturer that covers all the weak points that guarantee maximum protection", Gutierrez said.

In addition, the benefits for partners were presented under the slogan 'TraditionTransitionTomorrow', on the evolution of the professional IP video market and the changes that the company will make in terms of the new organization of its partner portfolio.

For its part, Adrián Groba and Pedro Barranquero, country manager Spain and Portugal and product & Marketing Manager, respectively of Qnap, The company's technology partner, showed attendees the advantages of their portfolio of value-added products and how they complement Mobotix's smart solutions.

The event ended with the presentation of the award for the best project of the year to the company Master Security for the project carried out in the Navy.

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