Axis incorporates Cognimatics applications into its security and audio equipment

These tools will allow you to introduce a complete line of store optimization and loss prevention solutions in retail applications., allowing these establishments to multiply revenues and avoid losses.

Following the company's acquisition of video analytics applications Cognimatics, Axis Communications has integrated its applications into network cameras and audio and access control products.

This commitment will allow Axis to introduce a complete line of store optimization and loss prevention solutions with the retail sector in mind., with the aim of having more information, multiply revenue and avoid losses.

"Right now., any store is in need of generating more revenue per customer, reduce losses and improve the customer experience. With these solutions we want to offer physical stores the same levels of business intelligence that online stores already enjoy", says Johan Åkesson, Director of Retail Business Development, Axis Communications.

The new solutions will be marketed exclusively under the axis brand umbrella and will help retailers in two key aspects of their business objectives.: Store optimization solutions will allow you to better understand customers and increase revenue, while loss prevention solutions will help prevent theft.

Axis Store Optimization Suite

With this store optimization solution, Axis' combination of network cameras and audio products with analytics and business intelligence software delivers a high level of accuracy in fields such as people counting, age and gender detection, store occupancy calculations and queue monitoring.

Data is presented through detailed reports, designed according to customer needs, hosted in the cloud and accessible from desktop and mobile applications.

The solution helps improve the customer experience and opens the door to new business opportunities, thanks to features such as dynamic staff allocation, the adaptation of the information displayed on the screens and the advertisements in the store.

Axis Loss Prevention Suite

This loss prevention solution combines network cameras, Axis access control systems and video intercoms with analytics software that allows you to detect problems in real time and intervene immediately, in situations such as unauthorized departures from the store or unauthorized access, taking advantage of other input or output movements. In addition, includes a random selection system that does not require profiling.

Store optimization:

• Networked hardware
  M30 and P30 network cameras
  P8804 Stereo Sensor Kit
  Cabinet speaker C1004-E
  Ceiling speaker C2005
• Axis Store Optimization Suite
  People Counter
  3D People Counter
  Demographic Identifier
  Occupancy Estimator
  Queue Monitor
  Store Reporter
  Store Data Manager

Axis Loss Prevention Solution

• Networked hardware
  Cámaras M30 y P32
  Controlador de puerta A1001
  Videoportero A8004-VE
• Axis Loss Prevention Suite
  Direction Detector
  Tailgating Detector
  Random Selector

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