Manuel Latorre, Tyco IF's new High Security business manager&S Iberia

From his new responsibility in this business unit of the company, Latorre will be responsible for strengthening sales of high security systems, margins and ensure quality of service.

The multinational fire protection and safety solutions company Tyco Integrated Fire & Security has announced the appointment of Manuel Latorre as the new Commercial Director of the High Security business unit.

Latorre's main objectives in his new responsibility are to position Tyco as a benchmark in the market for comprehensive electronic security projects and to expand the scope of this high-security business unit to new sectors, as energy, Industrial & Leisure Services & Facilities.

Latorre, Bachelor of Science in Economics, MBA in Business Administration and a Master's Degree in Marketing Management, He brings more than twelve years of experience in the security sector, in positions related to commercial management and the development of commercial strategies, Project Planning & Marketing Initiatives.

Before joining Tyco, Latorre held the position of market director at the Swedish multinational Gunnebo, in which he directed and coordinated a commercial team for the Public Administration and private companies sectors, as well as the distribution network.

As Juan Yera has pointed out, presidente de Tyco Integrated Fire & Security Iberia, "His extensive experience in the sales and marketing sector, with activities and development focused on the improvement of business processes and excellence in customer service, make him the ideal person to lead this Tyco Solutions Integration business unit.".

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