Paco Martinez improves the performance of its stores with Tyco's Traffic Intelligence technology and anti-hurt systems

The Spanish chain of fashion accessories, Bags, leather goods and suitcases Paco Martínez has relied on the Traffic Intelligence technology of Tyco Integrated Fire & Security to optimize the performance of its more than one hundred points of sale in the Iberian Peninsula, as it did before with the anti-theft security solutions of this provider.

Based in Alicante, Paco Martínez in a consolidated chain of fashion accessories and handbags and accessories that has positioned itself as an international benchmark in the production and export of leather goods. In this trajectory, those responsible entrusted the safety and security of their establishments in Spain and Portugal, composed of more than one hundred points of sale, in the specialist's anti-theft solutions Tyco Integrated Fire & Security, supplier to which they have now turned again to implement their Traffic Intelligence technology.

The solution implemented by Tyco for Paco Martínez is composed, at the hardware level, BIC-1100/2300 Sensormatic sensor, that record and channel all the information that is produced inside the stores, which in turn is processed and interpreted by the truevue enterprise traffic reporting and truevue enterprise managed services software from this manufacturer.

Tyco sensors offer a complete view of human traffic in the store, a better analysis of the activity, video validation functions and do not hinder the movement of customers through the establishment. Specifically,, BIC-1100/2300 Sensormatic systems allow counting the traffic of people entering, side by side, in the store; follow multiple people simultaneously; differentiate between adults and children (shopping carts or strollers are not counted), providing accurate data under a wide range of environmental conditions, as high levels of affluence and dynamic lighting, in both closed and open environments.

The software for the management of all this data and for the generation of management reports of the company facilitates the managers of Paco Martínez the administration and individual operation of each store remotely from a centralized location. Traffic information captured by Tyco sensors is sent to a standard server running TrueVUE Traffic Intelligence software for analysis. This process consists of the consolidation of the information coming from the various devices connected in the establishment, at different times of the day/week/year, about buyers entering or leaving it.

In addition, facilitates the integration of traffic data with information from point-of-sale terminals (Pos), loss prevention systems, inventory management software and other elements of store operations and IT infrastructure, in addition to generating reports with consolidated information for a quick response or adaptation of the infrastructure and processes of the store.

As Elena Gallego explains, commercial and marketing director of Paco Martínez, "The systems implemented by Tyco in our stores provide a thorough knowledge of the traffic in each establishment, and they are a powerful Traffic Intelligence tool that allows us to carry out a detailed level of analysis and performance improvement of each of them".

Tyco supports all of these Traffic Intelligence solutions with a comprehensive support service, which includes the installation and maintenance of the devices by experienced professionals, working in the center itself or remotely in management and diagnostic services, to help those responsible for Paco Martínez to manage the various devices implemented.

This is what Rubén García points out., director of the retail division of Tyco Integrated F&S in Spain and Portugal: "Our Traffic Intelligence technology allows Paco Martínez to better understand the behavior of his buyer to analyze the effects of promotions and advertising in his stores, both traffic and conversion. Understanding what makes a visitor a buyer helps make better business decisions to improve the buyer experience and increase sales by optimizing the use of their resources.".

Tyco's intelligence and security solutions applied to customer traffic and store management have also been applied to international luxury and fashion brands, as in the Asia FJ Benjamin chain (more information on Digital Security Magazine).

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