Axis officializes its entry into the access control market before its business partners in the Partner Event 2014

The Spanish subsidiary of Axis Communications has held its annual event with its business partners to share and learn about the company's 'success formula' around its latest technological developments and officially announce its entry into the access control market, with the commercialization of its A1001 system, that opens up new opportunities for everyone.

Around a hundred members of the Spanish subsidiary of Axis Communications attended their annual Partner Event 2014, celebrated in the past 16 at the Casino Gran Madrid Torrelodones, a facility that has precisely IP cameras from this company to monitor and protect its facilities (Read attached table).

With the motto 'Axis' Success Formula, Edwige Maury, regional director of Southern Europe of the Swedish manufacturer, He began the day by explaining the three fundamental pillars of the company's philosophy: innovation, global leadership and long-term alliance with its partners "who are the DNA of our company and therefore we want to find the formula for success together with them", Assured.

Precisely thanks to innovation work and commitment to its network of application developers, Partners and distributors, Axis ended last year with a growth of 13% "which is also maintained in 2014 Maury pointed out, with an increase in the third quarter of 15%".

In addition to these positive results, there is also an increase in human resources, with an increase of 13% compared to the year 2012, with a total of 1.627 Employees, as well as the investment of the 15% of turnover in R+D+i. All this has structured a company that is currently at the forefront of the IP camera market in EMEA that has 65.000 Partners worldwide.

Maury stressed that in Spain they currently have 4.887 partners registered in the company's Partner Program, "And although not all of them are active, An average of thirty new members are added every month. Our goals are loyalty and long-term partnerships, which has meant that more than 90% of those partners have been working with Axis for more than five years".

One of the novelties in the Spanish market is the certification of 45 companies in the company's network security solutions, "that increases the value of the solution and provides new services and opportunities".

Segmentation by markets and profiles

Axis Communications, which this year celebrates its thirtieth and fifteenth anniversary in the Iberian market (As reported Digital AV Magazine), has established in the last three segmentations into four key markets: Retail, Banking, transport and critical infrastructure, which are currently structured by type of installation, customer profile and needs and services adapted to their needs.

Francisco Garrido and Bruno Azulo, key account manager at Axis' Spanish subsidiary, detailed this segmentation that ranges from small installations of less than sixteen channels, with easy-to-install solutions, Economical and packaged; through the medium-sized ones with ranges that reach a hundred cameras; to large installations, with complete 'ad hoc' solutions and in alliance with third parties to address the installation, Management and services of more than one hundred channels.

In this sense, Pedro Navalpotro, Inside Sales Account Manager, and Julio Castillo, Distributor account manager Iberia, explained the importance of the 'ecosystem' created by the company to collaborate and interoperate with the solutions of other companies to tackle joint projects.

For its part, and especially oriented to business opportunities in the retail sector, a strategic market for Axis, Alberto Alonso, Business Development Manager, He explained to the attendees that "the customer does not want cameras, but concrete solutions to move your business forward, so we cannot present ourselves with a catalogue without adding value. We must listen to them, to know what they need and what their needs are and to offer them the best response and the most appropriate solution".

Alonso encouraged partners and potential players to go "beyond the commodity, to observe market changes and to offer value-added solutions, where Axis puts all the information and knowledge it has in all countries at its service".

Access Control Market

While at last year's Partner Event, Axis Communications announced its entry into the access control market (See Digital Security Magazine), it is now that the company has officially done so with the presentation and marketing of its physical access control product A1001, A door control system that has the advantages of networked systems: open, Non-owner, intelligent and completely scalable that this online newspaper will soon analyze.

Sylvain Trumpet, Business Development Manager of the company, He explained that "the market and the channel were asking for open and compatible solutions in access control, and Axis A1001 also strengthens our network video proposition, where we are leaders".

According to data provided by Sylvain Trompette, The physical access control market is growing and offers great business opportunities: "in 2017 will move around 4.200 millions of dollars, which will mean a 7% increase, and in Southern Europe it will represent 141 Million, with a 14% increase. In addition, The 58% of enterprise access control systems are integrated with video surveillance and an integrated solution like ours was needed".

In this new market, Axis has partnered with video management systems specialist to develop integrated software platform (Vms) like Milestone, Genetec and Imron, and in access control software with Desico, Observit, Nedap, Zuchetti and Prysm.

For its part, Roberto de los Santos and Paulo Silva, sales engineers at Axis, showed the latest developments that the company has presented in the last year, such as the F41 series, Q14, Q and Q19 thermal cameras, among other developments that all attendees were able to learn about and try in the different practical workshops of this day.

Digital Video Surveillance at the Casino

The security director of the Casino Gran Madrid also participated in this conference with the partners, Ángel Pérez Alcarria, who explained the advantages they have achieved with the installation of 250 Axis network cameras to "offer security inside and, Mainly, Control the gaming tables, where you can't lose any frame and that can only be achieved with cutting-edge technology and high image quality like the one we have deployed in the casino".

Pérez Alcarria highlighted in this regard the work of a gaming facility, "that cannot be compared to anything, since the way of working is different and transparency and constant visibility are needed to guarantee customers that everything is working correctly at the gaming tables and in the lounges, and in this aspect, security and an expert and qualified team are essential to detect any detail".

Choosing the right video surveillance technology has not been easy, "Since we have to work with the lighting of the classrooms, warmer, and that of the gaming tables, with a brighter light but that cannot dazzle the dealer or the customer, while eliminating all reflections so that the images captured by the cameras are sharp and noise-free. To do this, hundreds of tests are carried out and the best location of the devices and lighting is achieved, a challenge that we have solved with Axis technology".

In addition to the identification systems at the entrance to the casino to prevent unauthorized access and state-of-the-art recording systems, Ángel Pérez stressed the work of the security team "which is one of the most numerous and where, as well as guards and other professionals, The work of physiognomists is fundamental, since they are specialists in retaining the features of the people who are in the room or identifying suspicious movements and gestures".

A camera has been placed on each of the gaming tables, whose images are recorded and permanently displayed from the operator and physiognome center, so that if a customer complains about a play, You can check the whole process followed and clarify the situation.

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