Tyco improves FJ Benjamin store business in Asia with its customer traffic intelligence and security solution

The group of international luxury and fashion brands in Asia FJ Benjamin has implemented the intelligence and security solution applied to customer traffic of Tyco Retail Solutions in order to increase in-store conversion rates.

The provider Tyco Retail Solutions, specializing in improving performance and in-store security, which provides its services in Europe through Tyco Integrated Fire & Security, has installed its intelligence solution applied to customer traffic in the FJ Benjamin group of brands, one of the benchmarks in fashion distribution and luxury goods in Asia, as Banana Republic, Celine, Gap, Givenchy, Guess and La Senza.

FJ Benjamin managers needed to have a clear knowledge about the operation of the different locations of their stores, comparing them to the other, in addition to tracking the conversion rates of buyers in each of their establishments, for which they decided to implement the intelligence solution applied to customer traffic of Tyco Retail Solutions.

Among other benefits, this fashion distributor has achieved improved conversion rates with this solution, as it has accurate data on how many customers become buyers and how much they spend on each visit, so that you can adapt your strategies and achieve greater profitability in each establishment.

At the same time, thanks to the intelligence solution applied to customer traffic, FJ Benjamin can analyze the impact of promotions and advertising in each of its stores and optimize advertising campaigns according to shoppers' preferences, the result of which translates into an increase in sales.

For FJ Spokesman Benjamin, "Tyco's customer traffic intelligence solution is paramount to help keep us ahead in competitiveness, increase conversion rates and reduce lost sales. Most importantly now, we can track conversion rates at one-hour intervals and store managers receive real-time updates and alerts, allowing our sales force to better meet the needs of our customers"..

In this sense, FJ Benjamin managers stress that they have improved customer service, thanks to the fact that they now have visibility of the times with the highest sales peaks to improve the relationship with their customers and, therefore, your in-store shopping experience. To this is added to have relevant information on the progress of the business, since they know at all times the exact number of people who access their stores and make a purchase; as well as the areas of trade where buyers spend the most time; of the conversion rates for certain areas of the store, of times with higher sales peaks and of establishments with particularly high or low conversion rates.

As Rubén García explains, sales retail director & Tyco Integrated Fire monitoring services & Security Spain, "FJ Benjamin has maximized the value of its investment by integrating its client traffic systems and Tyco EAS, that only warn when the tagged merchandise leaves the store. False alarms from shoppers who are too close to EAS pedestals or tags entering the store, are virtually eliminated for a better shopping experience and optimal EAS system performance".

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