Axis took the concept of IP camera beyond the world of security in EuroShop 2014

With an innovative concept, Axis participated in EuroShop 2014 together with its partners Vizualize, SeeTec and Tamperseal. Its booth offered an interactive store experience where customers could interact with the products and solutions on display.. Its objective was to show the intelligent capabilities of IP cameras in the retail sector..

Axis Communications attended the EuroShop fair 2014, which was held from the 16 To 20 February in Düsserdolf (Germany), with your collaborators Vizualize, SeeTec And Tamperseal, to show your news for the retail sector. At the stand it was highlighted how it is possible to carry out customer analysis or see the success of promotional campaigns in physical stores with their IP cameras.

For retail professionals, the concept of IP camera is directly associated with security, However, the smart features of these devices can analyze customer behavior, count people, get heat maps or manage queues, For example.

Keywords as route analysis, investigation of the effectiveness of types of shelves, product interaction or types of convergence are fundamental in the retail sector, where information is essential to be able to carry out an offer oriented to the interests and needs of the client.

Axis Retail-Shop

To this end,, Axis designed in Düsserdolf a stand where an interactive store experience was offered that showed how its integrated solutions facilitate work in the retail sector.
Axis Retail-Shop was structured in three different zones: Inspire, Explore and Share.

In the first, attendees could be inspired to renew their businesses thanks to the live shows that were organized. In the Explore section, trends in the retail sector were shown with products and solutions that respond to the current needs of the sector. Finally,, in the Share section, you could enjoy a lounge area where you can share everything that has been offered.

Also, the Axis concept of Social Camera was also unveiled, thanks to which, the retail professional can make social media part of their business. Using a network camera, the user could take a photo and post it easily and quickly on the social network of his choice.

Other articles on Axis, EuroShop2014, SeeTec, Tamperseal, Vizualize