Large LED screens, audio systems, projectors and HD visual communication equipment, Video surveillance cameras and transmission equipment are the areas of the huge technological deployment that Panasonic, Official Sponsor, for the XXII Olympic Winter Games that the 7 in the Russian city of Sochi.

Panasonic Sochi 2014

Panasonic Corporation is the main sponsor of audiovisual material of the Winter Olympics that today, 7 February, are inaugurated in the Russian city of Sochi until the end of the year. 23 February, and as such it has provided a large amount of equipment for the competition facilities and for the infrastructures related to this sporting event, (Press Rooms, Production Areas, control centers,...).

Panasonic Sochi 2014Among the technological deployment to provide maximum coverage, large LED screens stand out, audio systems, Transmission Equipment, Projectors, Televisions, HD visual communication and video surveillance equipment.

In the latter respect, Panasonic delivered the largest number of video surveillance cameras in the history of the Olympic Games, with a total of 6.903 Devices, to ensure the safety of the premises, Athletes & Visitors.

First Olympic 4K recording

Panasonic Sochi 2014

Another of the company's challenges is that, for the first time, will record in 4K the opening ceremony being held today at the Olympic Park, with the cooperation of the International Olympic Committee (Ioc) and Olympic Broadcasting Services (OBS), and which will be used afterwards as the company's own video material.

This great audiovisual and broadcast display is made up of 1.727 square meters of large-format LED screens; 16 Audio Solutions & Equipment; 207 Projectors, including DLP systems; 4.993 Viera televisions and numerous broadcast equipment such as 114 P2HD camcorders and many other recorders... with the seal of the Japanese multinational in this Winter Olympic event.

'Sharing the passion'

Panasonic Sochi 2014

To make Panasonic's 'Share the Passion' concept a reality, The company is also taking on the challenge of bringing the excitement and tension of this global Olympic competition to all spectators through its broadcast technologies, as has happened in other Olympic events.

As an official global partner for audiovisual equipment, Panasonic has had a consolidated partnership with the Olympic Games for more than twenty years, And one of the objectives of this collaboration is focused on this motto: 'Sharing the passion', to help boost the excitement at the Olympic Games and communicate it to this large ecosystem of audiences so that they can enjoy and share the real atmosphere of this global sporting event.

Panasonic Sochi 2014

Panasonic collaborates with the Olympic Movement as an official sponsor of the Games from Seoul 88 and maintains a close relationship of technological collaboration with the contribution of audio equipment, TV & Video, and sound and moving image recording media, including broadcasts and professional use.

Among the milestones that the company has achieved as a collaborator, the Barcelona Games stand out 92, in which he was part of the RTO (Olympic Radio and Television), and their products offered live streaming of them, And it was the first time in history that an event of this magnitude was broadcast in digital format worldwide.

Panasonic renewed its partnership agreement with the Olympic movement at the end of the year 2002, and was once again an official sponsor of the Games held in Athens in 2004, the Winter of Turin 2006 and those of the 2008 in Beijing.

Panasonic SochiAt the London Olympics 2012, Panasonic announced an agreement with Olympic Broadcasting Services (OBS), for the broadcast of the Games 2012 in 3D, This edition is the first to be broadcast in three dimensions. To do this, Panasonic AG-3DP1 and AG-3DA1 professional camcorders were used, devices that feature a built-in dual lens for 3D recordings of the event. All international images were produced and distributed in HD format (1080/50I) at the International Broadcast Centre (Ibc), located in London's Olympic Park.

Panasonic and the International Olympic Committee have signed a renewal agreement whereby the Japanese company will continue to collaborate with the Olympic Games until next year 2016, that will take place in Brazil. Added to this is its participation with more than 150 AV solutions, Projection and security for the new IOC Olympic Museum, in Lausanne, Switzerland, As reported Digital AV Magazine.


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By • 7 Feb, 2014
• Section: Case studies, Access control, HIGHLIGHTED CASE STUDY, Events, Infrastructure, Video surveillance