Panasonic's strong presence at IBC

Panasonic will present state-of-the-art cameras in Amsterdam, 3D production, file-based workflows and dynamic advertising solutions. It will also hold a series of practical 3D seminars throughout the fair where visitors will be able to test their 3D solutions in person, from capture to post-production.

Panasonic announced that it will focus its presence on this year's edition of the Amsterdam IBC on four key technologies as part of its renewed commitment to the event. The company will give special relief to several important areas for broadcast professionals in Europe, including its latest camera technology, solutions for file-based workflow and 3D production, in addition to its range of professional flat screens. All this will be on display at the Panasonic booth in the Hall 11.

Catchment

With a presence at IBC Production Village and its stand, both in the Hall 11, Panasonic will take advantage of the IBC to launch the AG-AF101 4/3 camera worldwide", the first professional micro camera 4/3", optimized for HD video recording.

Users will be able to see how the professional camera can shoot with cinematic quality with shallow depth of field, while the professional AG-HMC81 HD shoulder camera 3 Megapixel, Panasonic's AVCCAM product line featuring HD and SD DV recording, also makes his IBC debut. Third, visitors will be able to see more closely the AG-3DA1 camera, first fully integrated 3D HD camera, which has been available since August with a recommended RRP of 18.700 Euros.

These three cameras, first announced in April 2010 during the latest edition of NAB, will be used to demonstrate the flexibility of Panasonic solutions for capturing images in IT workflows, 3D and HD. In this way, Panasonic will focus on how its technology can help industry professionals take advantage of the IT revolution in the field of broadcasting, maximizing production profitability and maintaining high levels of quality.

3D and HD

About Panasonic's broadcast production demonstrations, Jerome Berrard, Panasonic AVSE director (AV Systems Europe) has acknowledged that “we bring a lot to this year's event and with it we seek to do the production of content in 3D, HD recording and file-based workflow more accessible to an increasing number of broadcast professionals around the world. Our products are designed with the end user in thinking, which means they help break down many of the traditional barriers in the bradcast world. Creating 3D and HD content has never been easier, because our IT-based workflow P2 technology delivers profitability, ease of use and scalability that the industry needs to meet production requirements in the future".

In addition to exposing your new products, Panasonic will hold a series of practical seminars on 3D throughout the fair. Visitors will be able to test their 3D solutions in person, from capture to post-production, discovering what defines excellent 3D production and with the opportunity to raise any questions directly with Panasonic engineers.

Panasonic will also exhibit during the IBC its latest professional screens, whose product line will include the new 152" large format professional display, the world's largest full HD plasma display, and models from its VX series of large format 3D displays, to be released by the end of the year. 85" and 103" full HD 3D plasmas, frame Sequential technology, exemplify Panasonic's latest advances in plasma technology, that allow accurate and high-quality playback of 3D video sources. This creates the immersive experience demanded by key markets in this product category (Museums, home theater and viewing).

David Martin, Chief Marketing Officer of Panasonic Professional Visual Displays Europe (PVDE), comments that “the IBC gives us the perfect opportunity to showcase the characteristics of our plasmas to the industry. We are known for developing reliable, impactful large-format devices that meet a wide range of market needs. Our strong presence in digital signage this at the fair will help us strengthen our position as clear market leaders".

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